DeYuCo Academy Online Business Course Intercultural Intelligence

DeYuCo Academy Online Business Course Intercultural Intelligence

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Intercultural Intelligence

Successful Cooperation with International Business Partners

  • Learn how to work successfully with international business partners and achieve your targets effectively and efficiently.
  • Intercultural sensitivity allows you to be elegant and charming, yet successful in communication and cooperation with international business colleagues, employees and customers.

Intercultural sensitivity and competency are becoming increasingly important in the context of globalization and internationalization. Each culture has its own values and standards which need to be understood for a successful cooperation with international business partners. In this interactive training we teach you  essential knowledge and skills for working in an international context and make you aware of the diversity of cultures with respect to your own cultural background.

Your benefits:

The focus of our interactive online business workshop is the best practice exchange with our expert trainer and other participants from various industries. Learn from the mistakes others already did, and also see how others solved or by-passed business problems. Short-cut your efforts with our included ready-to-use business templates!

  • The main objective of the training is that you develop transnational communication skills to work successfully with foreign colleagues, employees and business partners from different cultures.
  • You develop more awareness on how cultural differences affect international cooperation and working relationships.
  • You develop a greater understanding of other cultural logics and practices.
  • We promise that you acquire confidence in dealing with relevant cultural differences by interpreting real work situations and by reflecting your own reactions.
  • You learn to cooperate even with difficult partners from other cultures more smoothly and efficiently.
  • You learn how to avoid simple mistakes and enforce your goals despite cross-cultural differences.
  • The seminar is ideal for professionals and managers who have to deal with many different cultures and nations, and not only want to understand single cultures.
  • Our included ready-to-use PowerPoint presentation for cultural dimensions allows you to discuss the impact of cultural differences with your team directly, improving intercultural team work immediately.


Module 1: Intercultural Competency

  • The effect of culture and cultural values on business
  • The iceberg model of culture
  • Comparison of cultural values

Module 2: Hierarchy Perception

  • Low and high power distance
  • The importance of greetings and other related rituals
  • The authorization principle

Module 3: Individualism vs. Collectivism

  • Decision process in individual vs. collective cultures
  • Business initiation and discussion differences
  • The different needs pyramid in individual and collective nations

Module 4: Femininity vs. Masculinity

  • The concept of femininity vs. masculinity
  • What do you need to observe in business life while in feminine or masculine nations?
  • Related team composition and back office support decisions

Module 5: 1:Risk Avoidance

  • Plan vs. flexibility
  • Risk handling in daily business
  • Varying interpretations of reliability, planning and milestones

Module 6: Monochronic vs. Polychronic

  • One task after the other or multiple tasks parallel?
  • A to B or B to A?
  • Daily communication = control or servant leadership ?

Module 7: Fact vs. People Orientation

  • Obligation to provide information or obligation to obtain them?
  • How to criticize in a face-saving way?
  • Different approach in communication structure in fact or people oriented cultures

Module 8: Direct vs Indirect Communication

  • The four quadrants of direct / indirect vs. fact / people orientation
  • Consequences for business communication, e.g. emails, telco or presentations
  • Further tips and tricks to improve international team collaboration

Business tools included:

  • Ready-to-use PowerPoint presentation included with explanation of all cultural dimensions and discussion templates for respective impact and consequences for your daily business.


Each module will take about 45 minutes with additional time for any of your questions!



Workshops Offered

1. One-day Online Business Workshops

999 Euro* per participant, anybody can register, max. 10 participants

Part 1 (3,5 hours)

Part 2 (3,5 hours)

Modules 1 + 2

90 minutes

Modules 5 + 6

90 minutes

Coffee Break

30 minutes

Coffee Break

30 minutes

Modules 3 + 4

90 minutes

Modules 7 + 8

90 minutes


Part 1

Part 2

2020-W6-4 EN

May 5, 2020


May 6, 2020



Oct. 13, 2020


Oct. 14, 2020


2020-W6-6 DE

Nov. 3, 2020


Nov. 4, 2020




Part 1

Part 2

2021-W6-1 EN

Jan. 5, 2021


Jan. 6, 2021


2021-W6-2 EN

Mar. 4, 2021


Mar. 5, 2021


2021-W6-3 DE

Jun. 29, 2021


Jun. 30, 2021




All times are CET = Central European Time (UTC+1), EN = Workshop in English, DE = Workshop in German


2. Inhouse Online Business Workshops

  • Any time worldwide, you select the day and time, for up to 10 participants.
  • Choose between one-day or multiple-day formats and schedule the modules anyway you prefer.
  • Tailored to your needs, you can mix and match training or consultation topics as you desire.
  • We offer our workshops in English and German. If you require different languages kindly contact us!
  • You need an expert-on-demand to help you with a difficult business issue ? In our tailored inhouse online business workshops we can help you to identify, analyze and solve complex or complicated business topics !
  • Contact us for an offer tailored to your needs !


    *All prices are excluding appl. taxes e.g. VAT / MwSt. Early bird discount of 10% until 6 weeks before scheduled date. 10% discount for additional participants from the same company. Advance payment is required for participation in our workshops.


    Further questions ?

    Schedule a free personal online session to see our workshop interactions live and judge yourself how vivid and entertaining our online workshops are !


      Registration on this website:

      • You can register for any of our workshops using this webshop, just add this product to the above cart and check out.
      • Of course, if you prefer to register by email just send an email to


      Registration on Eventbrite:

      We also offer registration on Eventbrite for all of our online business workshops: