DeYuCo Academy Online Business Course Emotional Intelligence with 8 modules

DeYuCo Academy Online Business Course Emotional Intelligence

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Emotional Intelligence

Influencing, Persuasion and Manipulation

  • Persuasion and influence are essential techniques in daily business routines, e.g. you need to convince others of your ideas, react to their suggestions or protect or defend your status.
  • If the others can trigger your emotional hot buttons, then they can easily manipulation you. We show you how to protect yourself and how to develop emotional intelligence !

In today’s international business world one of the key personal success factors is how to articulate your points in a convincing way. Only those that can leave a lasting impression by utilizing well-chosen arguments will achieve their goals smoothly and effectively. In this seminar, you will learn how to structure and prepare convincing arguments and understand what the difference between good and bad argumentation styles is.

More and more meetings and discussions are conducted virtually and ad-hoc, leaving few space and time for a detailed and in-depth preparation. Therefore, you also should learn to quickly develop arguments, yet still in a logical and structured way. Furthermore, in this seminar you will learn to effectively deal will counter arguments, objections and even killer phrases.


Your benefits

The focus of our interactive online business workshop is the best practice exchange with our expert trainer and other participants from various industries. Learn from the mistakes others already did, and also see how others solved or by-passed business problems. Short-cut your efforts with our included ready-to-use business templates!

  • You will understand the concept of emotions and hot buttons. We will show what impact these have on normal business life.
  • We teach you how to identify and deal with those emotions and hot buttons in a face-saving and constructive way.
  • You will learn many different argumentation styles and methods, allowing you to choose the most suitable one for different business or private situations.
  • We promise that you will understand what are effective methods for persuasion and influencing others.
  • You learn how to deal with counter arguments, objections and killer phrases – in an elegant and charming yet effective way
  • International concepts of persuasion and influence will be trained, including the six principles of Prof. Cialdini.
  • Business templates included: “Assertiveness 7 Techniques”, “Elegant Lies”, “Killer Counters”


Module 1: Characteristics of effective influencing

  • The art of argumentation
  • How to achieve assertiveness?
  • What is the difference between influencing, persuasion and manipulation?

Module 2: Understanding Emotions

  • Emotional hot buttons
  • How to react if someone hits your hot buttons?
  • How to identify other persons hot buttons ?

Module 3: The Reciprocity Principle

  • Take and give
  • Give, take and take more
  • The contrast method

Module 4: Commitment and Consistency

  • Public commitments for virtual workshops
  • Two-phase commitments
  • Target area commitments

Module 5: Social Proof and Liking

  • Negative and positive association
  • Injunctive norm if no proof exists
  • Standard option plus loss aversion technique

Module 6: The Authority Principle

  • You do not have to be the expert, you just have to be perceived as one
  • Trustworthiness with small mistakes
  • Assertiveness without real knowledge

Module 7: The Scarcity Principle

  • Time and physical limitations
  • Information scarcity and exclusivity techniques
  • Competition induced scarcity

Module 8: Emotional Counter Techniques

  • Typical killer phrases and their counters
  • Dealing with difficult participants in workshops
  • Emotional intelligence : understanding and utilizing emotions

Business solutions included:

  • PowerPoint template “Assertiveness 7 Techniques”
  • PowerPoint template ”Elegant Lies”
  • Excel template “Killer Counters”

Each module will take about 45 minutes with additional time for any of your questions!

Workshops Offered

1. Open Online Business Workshops

999 Euro* per participant, anybody can register, max. 10 participants


Part 1 (3,5 hours)

Part 2 (3,5 hours)

Modules 1 + 2

90 minutes

Modules 5 + 6

90 minutes

Coffee Break

30 minutes

Coffee Break

30 minutes

Modules 3 + 4

90 minutes

Modules 7 + 8

90 minutes



Part 1

Part 2

2020-W5-4 EN

July 28, 2020


July 29, 2020


2020-W5-5 EN

Aug. 24, 2020


Aug. 25, 2020


2020-W5-6 DE

Oct 5, 2020


Oct. 6, 2020




Part 1

Part 2

2021-W5-1 EN

Jan. 13, 2021


Jan. 14, 2021


2021-W5-2 EN

Apr. 20, 2021


Apr. 21, 2021


2021-W5-3 DE

May 4, 2021


May 5, 2021




All times are CET = Central European Time (UTC+1), EN = Workshop in English, DE = Workshop in German


2. Inhouse Online Business Workshops

  • Any time worldwide, you select the day and time, for up to 10 participants.
  • Choose between one-day or multiple-day formats and schedule the modules anyway you prefer.
  • Tailored to your needs, you can mix and match training or consultation topics as you desire.
  • We offer our workshops in English and German. If you require different languages kindly contact us!
  • You need an expert-on-demand to help you with a difficult business issue ? In our tailored inhouse online business workshops we can help you to identify, analyze and solve complex or complicated business topics !
  • Contact us for an offer tailored to your needs !


    *All prices are excluding appl. taxes e.g. VAT / MwSt. Early bird discount of 10% until 6 weeks before scheduled date. 10% discount for additional participants from the same company. Advance payment is required for participation in our workshops.


    Further questions ?

    Schedule a free personal online session to see our workshop interactions live and judge yourself how vivid and entertaining our online workshops are !


      Registration on this website:

      • You can register for any of our workshops using this webshop, just add this product to the above cart and check out.
      • Of course, if you prefer to register by email just send an email to


      Registration on Eventbrite:

      We also offer registration on Eventbrite for all of our online business workshops: